How to Start an eCommerce Business From Scratch

what is e commerce?

Trading opportunities have been made accessible to almost everyone with the continuous growth of the Internet. Not a while ago, starting a business was a great deal especially when sourcing funds for the shop. Employed people would only start a business after quitting their job and approaching the bank for a loan. For this reason, a large percentage of them did not succeed. Today, business opportunities are easily available to people who want to try a business or even try something new. It is possible to start an e-commerce business with minimal funds, risking almost nothing.
e commerce businessResearch has shown that about 70% of shopper’s research about a product online before buying them. Savvy shoppers prefer online shopping. Shopping online allows them to compare products and suppliers, read reviews and select the best rated online sellers. This way, they get to get high-quality sellers with fair pricing. If you have been dreaming of becoming one the best online retailers, you need to educate yourself about the steps to take before starting an online shop. Read on.

Identify your niche

Finding your place is the first step to starting a personal e-commerce business. Look at your interests, and from that, you will identify achievable business ideas. You might start a business related to your current occupation. For example, if you are a mechanic, you can decide to start a spare parts business. The knowledge you already have about the market will help you get the right products.

Research the demand

After identifying a possible business idea, you are advised to study the current market demand. Before starting the business, you should know the market situation of the particular product or service. A new business may or may not create the expected demand.

Do not ignore your competitors

After you are sure of the market, you need to identify who your competitors are. Go through their websites thoroughly. Take your time to research on what they deal with. This way, you will be sure who you are battling with. Create a better and excellent website than theirs.

Promote your business

e-commerceAfter you had your website set and obtained the required inventory, you can now start your business. Promote your business website; this makes it possible for people who are not aware of your business get to know it. All website visits start from the search engine. You should link your website to the search engine for it to appear after the search. Submit your e-commerce business to search engine directories like Ask, Yahoo, Google, and AltaVista among others. for more details on how to start and grow your e commerce business check GFK’s checkup on Adrian Morrison.

What To Expect From An E-commerce Course

E-commerce Course

Learning is amazing as it never ends. The more the world advance, the more we need to learn the new concepts of doing things in a better way. E-commerce has evolved significantly since its invention, and people need to learn all the new concepts. Thus the current e-commerce courses offered are very beneficial to business people and all other stakeholders for numerous benefits. Upon enrolling you or your staff will enjoy the following units.

Various units to expects from an e-commerce course

Introduction to e-commerce

Learning about the meaning of e-commerce is not the reason you enrolled since you can check the definition from an English dictionary. However, trust me, you need this explanation as step one of your course. The introduction will as well include the history of e-commerce and its evolution of the concept up to date. If this is not interesting enough, then you need to revisit the notes and read well.

E-commerce Course

How to use e-commerce tools

Developers keep on making better tools to make the internet business much easier. Expect to learn how to interact the most common tools and current ones. As a business owner, it is important to learn how what you have or is planning to embrace works. How to check orders customers have placed in their carts and processing them is part of what you need to understand.

Social media interaction

You probably have interacted with Facebook, Twitter and other social media apps as social platforms. However, when you meet them in e-commerce course, they will mean more than that. They are powerful marketing channels which can take your business to the next level when in the hands of a critical thinker. There is a way its done and e-commerce will teach you how. Your marketing staff will also benefit from the same deal.

Internet marketing

Apart from the social media marketing, e-commerce courses involve the general online marketing. As much as the business owners might not be involved directly in the internet marketing, understanding how its done and the benefits are crucial. All marketing staff as well need to take up the course so they can channel the marketing strategy to the next level.

E-commerce Course


The above offers just few example of courses to expect. Detailed courses include how to handle e-commerce finances as well. At the end of the course, the participants are equipped well to embrace the concept.